(Of course, the online advertising market is growing by double digits every year, much faster than overall ad spending, so the percentage has probably increased since 2006.) In 2006, the time period that the online-spending portion of the report covered, food companies only allocated 5% of their youth marketing dollars online. What’s a little more surprising is that they don’t spend much money marketing food to kids where so many of them hang out - on the Internet. ![]() See About archive blog posts.Ī new report out today revealed some unsurprising information: Marketers spend a lot of money trying to get kids hooked on foods such as Shrek cereal and Pirates of the Caribbean waffles. ![]() ![]() This article was originally on a blog post platform and may be missing photos, graphics or links.
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